Media Financial Management Association and MediaVillage partner to launch MFMInSites.com

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New digital platform serving as an interactive portal for MFM members, including new home for Chief Financial Officer (TFM) October 1st

NEW YORK and NORTHFIELD, Illinois., September 28, 2022 /PRNewswire/ — Jack Myersfounder of MediaVillage knowledge exchange, and Joseph J. AnnottiPresident and CEO of MFM (Media Financial Management Association), the not-for-profit trade association dedicated to the needs of business and financial executives in the media industry, today announced a new partnership.

(PRNewsfoto/MediaVillage)

To register for MFMInSites.com, visit www.MFMInsites.com; to learn more about MediaVillage, go to www.aboutmediavillage.com

Launch October 1st, MFMInSites.com will join over 100 member organizations that have dedicated sites on MediaVillage, the pioneering communications platform where the marketing, media, advertising and entertainment community shares business deals, strategy ideas and resources for professionals industry, educators and job seekers.

MFMInSites.com will serve as the new communication platform for MFM, replacing The Chief Financial Officer (TFM), the official publication of the MFM and home to a wide range of communications for the association. MFMInSites.com offers an innovative digital platform for members to build and channel community, share knowledge, and access industry insights and interactive conversations.

“The new MFMInSites.com platform on MediaVillage is a more efficient and timely place for sharing information and knowledge across MFM, offering content ranging from publications to podcasts to video interviews where MFM members can engage through their choice of device,” Annotti said. “This will help expand MFM’s reach and bring brands, agencies and media closer together financially, with MFM playing a key role. As the media industry continues to evolve, content will help erase the “line of demarcation” between the income and the expenditure of the financial departments.

Among those leading the charge MFMInSites.com is Janet Stilson, who was both editor of TFM as well as editor of MediaVillage Knowledge Exchange. She now oversees an extensive slate of stories for MFMInSites as well as many other stories within the MediaVillage ecosphere.

Content published on MFMInSites in its inaugural month will include these popular TFM columns like From the President, Dear Expert, and Association news. A new video series, Office Hours, hosted by a member of the MFM Board Advisory Committee Cal Mostellawill present an interview with David Bestler, Executive Vice President and Chief Financial Officer of Hubbard Radio and Chairman of the Board of MFM. Other content debuting throughout October includes an article highlighting Pranav Yadav, founder and CEO of Neuro-Insight US; the results of a survey of MFM members; a podcast interview by the host of The Pool Phil McKenzie with Stan Herriot, vice president of finance, Hearst Television; and a video podcast interview from WomenAdvancing.org, in which the host Kate Byrne interviews Twuanna Munroe Ward, Vice President, Distribution Revenue Accounting at Warner Bros. Discovery.

“We look forward to this partnership with MFM to provide an invaluable and transformative member benefit that will fuel business growth, spark connections, and provide opportunities for career advancement through articles, videos and podcasts, networking opportunities, online learning and research tools,” added pioneering media ecologist Myers. “MFM joins other associations, including ANA, 4As, AAF, AEF, Ad Council and DPAA, whose members now have access to our wealth of over 25 subject matter experts, journalists and influencersand who call MediaVillage their home for thought leadership conversations and commentary.”

Myers hosts an insightful conversation with Annotti on MediaVillage’s Legends and Leaders (www.legendsleaders.org), highlighting the changing role of financial management among major national and regional advertisers; how media company finance professionals will need to intersect more with ad sales management; and must be linked to new revenue growth models, new competition, new investments in research and technology and new talent needs.

To register for MFMInSites.com start October 1stvisit www.MFMInsites.com. To learn more about MediaVillage Knowledge Exchange, visit www.aboutmediavillage.com. Follow @MediaVillageCom @JackMyersBiz.

For press inquiries regarding MFM and Joe AnnottiContact Krista VanLewen to [email protected] and for Jack Myers and MediaVillage, contact Diane Stefani to [email protected]

ABOUT THE MEDIA FINANCIAL MANAGEMENT ASSOCIATION (MFM):

The Media Financial Management Association brings together thousands of media industry finance professionals to build relationships, share knowledge and gain insights that enable them to make better decisions for themselves and their businesses. MFM connects diverse finance professionals – CFOs, CAOs, controllers, treasurers, tax specialists, auditors and credit managers – from all sectors of the media industry – broadcast, print, digital, games, streaming, podcasts and production – to help them solve problems and improve the results of their business. The association is the only organization focused exclusively on meeting the unique educational, informational and networking needs of finance professionals in the media industry. MFM also offers its members access to media-specific credit reports on national and local media advertisers and agencies. More information about MFM is available on its website: https://www.mediafinance.org and social media platforms on LinkedIn, Facebook and Twitter.

ABOUT MEDIAVILLAGE : MediaVillage is an open B2B marketplace where media companies and subject matter experts share thought leadership, business offerings, strategic insights and resources for industry professionals, educators and job seekers. Supported by AvrioB2B SaaS technology, MediaVillage Knowledge Exchange, AdvancingDiversity.org, MeetingPrep.com and The Myers Report enable industry professionals, educators and job seekers to learn and grow. MediaVillage hosts and manages dedicated destination B2B sites for over 100 member companies and subject matter experts. Together with our journalists and columnists, members contribute B2B educational resources, market intelligence, content marketing, and various talent development resources. Become a MediaVillage and AdvancingDiversity.org subscribed here free. Learn more about us at www.AboutMediaVillage.com; follow @mediavillagecom @jackmyersbiz

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