The London Underground has a rich repertoire of advertisements, the majority of which target a combination of the exhausted, baldness and the more slightly naive. The city’s famous red buses are now mostly decorated with posters for delivery companies and Fast food inspired by Lionel Messi.
Over the weekend, however, FT Alphaville spotted an uncharacteristically looking number 59 riding through the heat en route to Euston:
Ahead of the Farnborough Airshow next week, US group Pratt & Whitney has slathered an unknown number of double-deckers with wraparound adverts for its F135 “upgraded engine pack”. You will love it. A common variant, battle-tested and coalition-assured, it’s clearly the smart move for anyone in south-central London whose ex-F-35 Lightning II fighter jet needs a bit more well-being. be.
P&W website elaborate:
The F135’s 5th generation propulsion capabilities give today’s and tomorrow’s fighters the technological edge to fight and win.
With over 40,000 books. of thrust, an unrivaled low-observability signature, world-class thermal management, and the most advanced integrated engine control system ever created, the F135 engine is the heart of the F-35.
Pratt & Whitney was for a time one of the largest engine suppliers to the Pentagon, but its parent company Raytheon Technologies does Lots of work for the British government too. In May, for example, the American giant signed a £13.6m with the Department of Defense to provide “in-service support for the Paveway IV system”.
What is a Paveway IV, we hear you ask? Just the latest iteration of a laser-guided bomb that Raytheon said “revolutionized tactical air-to-ground warfare by converting ‘dumb’ bombs into precision-guided munitions”. Older versions apparently accounted for “more than half of the precision-guided air-to-ground weapons used in Operation Iraqi Freedom, Operation Enduring Freedom and Unified Protector.” According WeaponSystems.netthe Paveway IV was most recently exported from the UK to Saudi Arabia.
Apart from a small Coup related to Russia to Raytheon’s revenue projections, the company appeared to be doing It’s okay in April, Pratt & Whitney reported first-quarter adjusted sales of $4.5 billion, up 12% from the same period a year earlier.
Still, the increase was driven by higher sales of commercial engines from P&W which the company said “more than offset an 11% decline in military engines.” Perhaps his F135 London bus campaign will restore some balance. Raytheon did not respond to a request for comment.