Plannuh, a software-as-a-service or SaaS company automating key marketing leadership processes such as planning, financial management, and optimizing business results, reveals it has completed a $ 4.1 million funding round. dollars led by Corrugation companies.
Existing investors Glasswing Ventures, a early-stage venture capital firm that invests in the next generation of smart businesses and cutting-edge technology startups, and Gradient companiesGoogle’s AI-focused venture capital fund has also contributed to Plannuh’s investment cycle, which comes as Plannuh sees “significant growth amid expanded product offerings.”
Plannuh, which helps businesses improve the value of their marketing by consolidating various marketing plans, budgets, and metrics into a cloud-based system for better visibility and collaboration, has “increased its annual recurring revenue more than six times over the course of of the last 12 months. and added more than 50 clients.
As noted in the update shared with CI, the company has now added key features to the Plannuh app, such as a new sophisticated metrics tracking system and improved ROI measurement, new integrations with HubSpot and Salesforce, and a major AI-powered spend ingestion technology. to automate expense entry and reconciliation with financial systems. “
Plannuh management has indicated that it will use the product to “accelerate the development of automated planning and budgeting workflows, including incremental integrations and AI-based forecasting and recommendations.”
Pierre Mahoney, Founder and CEO of Plannuh, said:
âWe have seen a huge wave of interest in our platform from leading marketers who value our agile approach to planning and executing their marketing program as a strategic advantage. The investment from Ripple Ventures and our longtime investors Glasswing and Gradient will allow us to further accelerate customer acquisition and continue to improve our product platform, with a particular focus on integrations and additional automation. “
Matt Cohen, Managing Partner, Ripple Ventures, said:
âIt is well known that the finance and marketing teams often disagree. Much of this stems from the fact that finance teams are number driven and historically marketing teams have struggled to demonstrate the value of advertising campaigns on revenue. Another major problem for marketing teams is that most of their planning, budgeting, and expense tracking is done manually, on paper, or in Excel.
Cohen added that Plannuh aims to address these inefficiencies and “help quantify the effectiveness of marketing spend, thereby reducing friction between marketing and finance departments, and helping marketing teams achieve better results.” He also noted that this is what “makes us so excited to lead this round of investment in Plannuh alongside an incredible group of investors.”
Rudina Seseri, Founder and Managing Partner of Glasswing Ventures, said:
âPlannuh’s AI-Driven Marketing Automation Platform is a revolutionary solution to the marketing planning crisis, effectively putting an end to wasted marketing dollars. From pre-seed to today, we’ve seen how the exceptional team at Plannuh, led by Peter Mahoney and Scott Todaro, have been able to execute their plan to provide a single source of truth for budgeting, planning and execution, and achieving an incredibly strong customer pull. “
Zach Bratun-Glennon, a partner at Gradient Ventures, noted that Plannuh offers a robust automation platform that brings together real-time financial data with marketing and business results, “providing unique data and insights on a daily basis.”